Southern Drug Company is a community-focused independent pharmacy that has been serving Blue Ridge, Georgia. Proudly owned by Suzzanne Davenport and Amy Galloway, the pharmacy has been enrolled in Good Neighbor Pharmacy Business Coaching since it opened.

Challenge

Suzzanne and Amy knew that marketing their new pharmacy to prescribers was going to be instrumental to the short- and long-term success of Southern Drug Company. The challenge the new owners faced was knowing where to get started, specifically with identifying the prescribers they should reach out to and positioning their pharmacy as the perfect partner for the physicians in their community.

Solution

Suzzanne partnered with her business coach, who was able to provide a list of the top prescribers in her area most likely to have a positive impact on her business. Her coach also armed her with the latest Good Neighbor Pharmacy prescriber marketing tool, the Pharmacy Provider Connect tool, which showed the number of prescriptions being written near the pharmacy, along with the pharmacy’s capture rate. This data allowed Suzzanne to further focus her efforts and home in on specific prescribers. Suzzanne and her coach discussed and even role-played scenarios to better prepare for these prescriber marketing visits.

Outcome

Suzzanne’s prescriber marketing efforts were very successful and Southern Drug Company has grown at an incredible pace. The pharmacy saw a 23% increase in script count from one of the top prescribers Suzzanne targeted, and several other prescribers had a similar increase. In 2020, one of the most challenging years in our lifetime, Southern Drug saw a 34% increase in script count over the previous year.